Steve Keefe Blog

Preparing for 2016 in Real Estate

Posted by Steve Keefe on December 19, 2015 in  Broker Advice
Success in real estate requires specific action.  I have been asked over the last 30 days many times by my team members... "How do I prepare for success in 2016?".  There is no one path to success in todays real estate market, but there are some things to consider that will enhance the opportunities for 2016.   Consider this approach when looking for improvement: Choose your own path- Choose what you really want in life if you have a passion for the real estate business, commit to it ... read more

Wire Fraud Scam Alert!

Posted by Steve Keefe on December 18, 2015 in  Broker Advice  Real Estate
DEAR COLDWELL BANKER® BROKER/OWNER,  Earlier this year, we communicated to you about wire fraud scams affecting real estate brokers, their agents and their customers. Given the ongoing risks of wire fraud and email hacking, we wanted to reiterate the alert to our franchise network about this scam so that you can take measures to protect your company, independent agents and their clients.We strongly recommend that real estate agents, their clients and all those in communication about a home ... read more

13 Points About Price Reductions

Posted by Steve Keefe on December 10, 2015 in  Broker Advice  For Sellers
1. The Worry Price – “you want to price your home at a price where when the buyer looks at it they are worried that someone will want it too” 2. The Price Point– “people don’t search in 3’s and 8’s they search in 100’s and 50’s, get your price under a major price point, imagine you are on and the categories are preset” 3. Heart Attack-“At what price does your heart stop?” 4. Cash deal today &nd... read more

Fish out of Water

Posted by Steve Keefe on December 09, 2015 in  Broker Advice  For Buyers  For Sellers
The mountain communities are like an island elevated over 5000 feet in the air.  Selling property here on the mountain brings with it many unique and sometimes complicated issues that many agents who are not accustomed to selling here both are unaware of and ill equipped to deal with.  These issues can often create lingering liability to buyers, sellers and the real estate providers who are involved in the transaction.  The National Association of Realtors Code of Ethics prohibits Brokers and agents ... read more