Steve Keefe Blog

13 Points About Price Reductions

Posted by Steve Keefe on December 10, 2015 in  Broker Advice  For Sellers
1. The Worry Price – “you want to price your home at a price where when the buyer looks at it they are worried that someone will want it too” 2. The Price Point– “people don’t search in 3’s and 8’s they search in 100’s and 50’s, get your price under a major price point, imagine you are on and the categories are preset” 3. Heart Attack-“At what price does your heart stop?” 4. Cash deal today &nd... read more

My take on the recent Fed decision to raise rates.

Posted by Steve Keefe on December 17, 2015 in  Real Estate
For the last 7 years the Federal Reserve has kept interest rates at historical lows... Wednesday in a much anticipated move, they brought an end to that cycle by increasing the benchmark short term rate by 1/4%.It appears the Fed will continue to gradually tighten rates over the next year.  Its likely mortgage rates will inch up slightly... which in my opinion will not stall the current housing recovery. The Fed controls rates that banks use to borrow money... a move in those rates is not directly ti... read more

Wire Fraud Scam Alert!

Posted by Steve Keefe on December 18, 2015 in  Broker Advice  Real Estate
DEAR COLDWELL BANKER® BROKER/OWNER,  Earlier this year, we communicated to you about wire fraud scams affecting real estate brokers, their agents and their customers. Given the ongoing risks of wire fraud and email hacking, we wanted to reiterate the alert to our franchise network about this scam so that you can take measures to protect your company, independent agents and their clients.We strongly recommend that real estate agents, their clients and all those in communication about a home ... read more

Preparing for 2016 in Real Estate

Posted by Steve Keefe on December 19, 2015 in  Broker Advice
Success in real estate requires specific action.  I have been asked over the last 30 days many times by my team members... "How do I prepare for success in 2016?".  There is no one path to success in todays real estate market, but there are some things to consider that will enhance the opportunities for 2016.   Consider this approach when looking for improvement: Choose your own path- Choose what you really want in life if you have a passion for the real estate business, commit to it ... read more

90 Days of Home Sales Lake Arrowhead

Posted by Steve Keefe on December 19, 2015 in  Market Statistics